Hey {First Name}, An Insider's Guide to Outbound Sales cover image

#147: B2B Lead Gen Agency: 20% Cold Email Reply Rates Using Layered Segmentation and Affinity Targeting (Arnaud Renaux)

Hey {First Name}, An Insider's Guide to Outbound Sales

CHAPTER

Leveraging Personal Networks for Effective Lead Generation

This chapter explores the power of personal networks, especially business school connections, in generating leads. It highlights a successful cold email campaign strategy while discussing the importance of storytelling in outreach, along with the effective use of Lemlist for managing communications.

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