#147: B2B Lead Gen Agency: 20% Cold Email Reply Rates Using Layered Segmentation and Affinity Targeting (Arnaud Renaux)
Hey {First Name}, An Insider's Guide to Outbound Sales
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Strategic Targeting in B2B Lead Generation
This chapter emphasizes the significance of targeted outreach for B2B lead generation, particularly through leveraging shared educational experiences to identify leads. It outlines a strategic approach to refining target lists based on specific attributes before executing outreach efforts via email and LinkedIn.
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