#147: B2B Lead Gen Agency: 20% Cold Email Reply Rates Using Layered Segmentation and Affinity Targeting (Arnaud Renaux)
Hey {First Name}, An Insider's Guide to Outbound Sales
Strategic Targeting in B2B Lead Generation
This chapter emphasizes the significance of targeted outreach for B2B lead generation, particularly through leveraging shared educational experiences to identify leads. It outlines a strategic approach to refining target lists based on specific attributes before executing outreach efforts via email and LinkedIn.
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