Arnaud Renaux

Co-founder of The Scalelab, a lead acquisition agency and consulting firm that helps companies make the best first impressions with cold outreach.

Best podcasts with Arnaud Renaux

Ranked by the Snipd community

Feb 14, 2022 • 45min

#147: B2B Lead Gen Agency: 20% Cold Email Reply Rates Using Layered Segmentation and Affinity Targeting (Arnaud Renaux)

In this discussion, Arnaud Renaux, Co-founder of The Scalelab, shares insights on mastering cold outreach for B2B lead generation. He emphasizes the importance of personalized messages and storytelling to boost engagement. Arnaud reveals how leveraging personal networks can significantly enhance lead generation efforts. He also discusses effective strategies for crafting impactful cold emails, including strong subject lines and personalized calls to action, while introducing tools like Lemlist to improve email deliverability.