Metamuse

44 // Media empires with Dan Shipper

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Nov 25, 2021
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ANECDOTE

John Green's Unique Review Book

  • Dan Shipper recently read John Green's "Anthropocene Reviewed," a collection of essays reviewing everything from sunsets to park benches.
  • The book humorously rates these things on a five-star scale, offering poignant reflections on how we value the world around us.
ANECDOTE

Newsletter Inspires New Business Path

  • Dan began the Superorganizers newsletter interviewing smart people about productivity to inform his own software ideas.
  • He found readers loved the writing and discovered it could be a viable business, shifting him from software to media.
INSIGHT

Traditional vs. Internet Media Challenges

  • Traditional media rely on editors to shape voice and secure distribution but struggle to adapt to internet-native sharing styles.
  • Internet-native brands draw audiences from social platforms but face challenges sustaining revenue without sacrificing quality.
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