How to Build a Mediate Company Under This Environment?

The concept of paying a subscription for any mail news letter was something that i feel ike kind of came out of nowhere, but then suddenly was getting a lot of traction. At the time, i didn't really understand that it was becoming the slight trend. And so we started thinking about how do we build a publication or mediat company under this kind of environment? We knew we wanted to build something that had a group of writers that were covering topics that we're most interested in.