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I don't really like outrage, so i'm not tempted to. I think some other people i work with are a little bit less afraid of that andt a little bit more tempted to do it. There are definitely incentives around what kinds of topics we cover,. And those are not necessarily the same as what we think we should cover in every single case. We know if we cover crypto, people are going to read it and probably buy it. It is actually kind of hard to find writers that cover crypto in a way that feels actually balanced and responsible.