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44 // Media empires with Dan Shipper

Metamuse

00:00

Native Brands

In some ways, the click bait headlines of the in anett era are throw back to kind of yellow journalism. They're just very incentive is to have these flashy headlines would often just be completely false. The subscription model were you essentially buy a year's worth of whatever newspaper it is that's delivered to your door. It's more about this long term value, building trust and giving you really good and useful information.

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