AdExchanger A Sandbox Skeptic
May 14, 2024
Samantha Jacobson, Chief Strategy Officer at The Trade Desk, discusses Google's Chrome privacy sandbox, Unified ID 2.0, Open Pass, and industry challenges. They explore the rise of UID 2.0, partnerships with Roku, and the future of Waldgarden's adoption. From traveling light to promoting women in the industry, they reflect on altering ad tech evolution through time travel.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Family Traveling Light and Travel Anecdotes
01:33 • 2min
Navigating the Digital Advertising Ecosystem
03:33 • 21min
Breaking Silos, Education, and Celebrating Women in the Industry
24:29 • 5min
The Rise of Unified ID 2.0 in Digital Advertising
29:35 • 18min
Exploring Waldgarden's Future and UID2 Adoption
47:07 • 9min
Reflecting on the Complexities of Altering Ad Tech Evolution Through Time Travel
56:07 • 2min