Navigating the Digital Advertising Ecosystem

Exploring the career journey and current role of a Chief Strategy Officer at The Trade Desk, with a focus on maximizing advertising impact on the open internet. Dive into challenges like marketplace integrity, combating fraud, and distinguishing premium content from user-generated material. Discuss the evolving landscape of digital advertising, privacy sandbox skepticism, and partnerships like Trade Desk's collaboration with Roku for enhanced data utilization in TV streaming campaigns.