The Rise of Unified ID 2.0 in Digital Advertising

The chapter explores the success and adoption of Unified ID 2.0 in the digital advertising industry, showcasing endorsements from major brands like NBCU, Disney, and Unilever. It discusses case studies demonstrating the effectiveness of UID 2.0 in reaching audiences and driving results in comparison to traditional identifiers, emphasizing the increased adoption by key players in the ecosystem.