Exploring Waldgarden's Future and UID2 Adoption

This chapter debates whether Waldgarden's like Amazon will open up to third-party buyers and transition to UID2, discussing implications on demand sources and CPMs. The speakers also touch on industry developments like Google's cookie deprecation delay and the challenges of finding an independent administrator for UID2. Additionally, it delves into The Trade Desk's unique investment strategy and the detailed process behind naming their products.