How to price anything with The Pricing Lady Janene Liston

1

Introduction

00:00 • 3min

2

How to Get Your Pricing Right

03:24 • 2min

3

How Did She Become a World Specialist on Pricing?

05:24 • 3min

4

What Is Pricing?

08:26 • 2min

5

The Impact of One % Price Change on Profit

10:17 • 2min

6

The Leaky Bucket of Pricing

12:09 • 5min

7

Is Discounting a Dead End Street?

16:56 • 2min

8

The Value Side of the Price Value Scale?

19:07 • 2min

9

What's the Best Pricing Strategy?

21:35 • 2min

10

Why Do We Pay More for Brands?

23:34 • 2min

11

Do You Have a Brand?

25:22 • 3min

12

How to Price a Product Based on Competition

27:57 • 4min

13

Is There a Mathematical Formula for Setting Prices?

32:06 • 2min

14

What's the Competition Doing in the Market Place?

33:49 • 2min

15

The Cost Plus Mythodology

35:42 • 3min

16

Dell Women's Ontripe Networks Dream Tech Competition

38:14 • 5min

17

What's Your Ideal Customer?

43:05 • 2min

18

What's the Difference Between Nines and a Thousand?

45:08 • 3min

19

I Reckon the Seven Is a Better Price Than the Nine

48:02 • 5min

20

What Is Pricing Beyond?

53:13 • 2min

21

Is It All About the Psychology?

54:46 • 2min

22

Price Elasticity

57:11 • 2min

23

Do You Need 33 % More Volume?

58:52 • 2min

24

Is Your Pricing a Daily Thing?

01:00:56 • 3min

25

The Pricing Lady - I Love Bridges

01:04:12 • 2min

26

The Pricing Lady Podcast

01:05:53 • 3min

27

Small Business Big Marketing Podcast

01:09:06 • 3min

How to price anything with The Pricing Lady Janene Liston | #603