Is There a Mathematical Formula for Setting Prices?

Ma, you need to understand your ideal customer. Yes, so why let competitors dictate what you're going to promise? But it then does, it's trecy. Because you want you tostand where you are. You and i are on the same wave leg here. So thank you very much.

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How to price anything is tough. And something every business owner doesn't want to get wrong. So I thought I'd get The Pricing Lady in to help us all optimise our pricing strategy. It’s a priceless episode 603 of The (13 year-old, award-winning) Small Business Big Marketing podcast.

A little more about Janene Liston AKA The Pricing Lady

Now, from what I can tell, pricing is one of those business activities that freaks the majority of business owners out. Agree? And if you get your pricing wrong, it can have a major impact on your growth. Which raises so many questions like …

How do you best decide what to charge?

Should you copy your competition’s pricing?

When should you include prices on your website?

When, if ever, should you discount?

Are you charging too much? Too little?

Luckily Janene Liston AKA The Pricing Lady has answers to them all. Plus more! She’s a genius at making sense of how to price your goods or services, as well as how you should speak, act and market your brand to achieve the optimal price. Now, Janene is an engineering graduate, and has a deep interest in bridges, which begs the question … how on earth did she become a world specialist on pricing?!

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