The Small Business Big Marketing Podcast with Tim Reid cover image

How to price anything with The Pricing Lady Janene Liston | #603

The Small Business Big Marketing Podcast with Tim Reid

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Is It All About the Psychology?

Pricing is 70% human psychology. There's the psychology that you're from your customers side, and there's the psychology internal to your business,. How you feel, how your team feels, what they understand about pricing. That all has an influence. If you're not paying attention to the leaky bucket, then internally, your psychology around pricing is very different. And that will influence your behaviour, and therefore your customer.

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