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How to price anything with The Pricing Lady Janene Liston | #603

The Small Business Big Marketing Podcast with Tim Reid

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What's the Difference Between Nines and a Thousand?

Research shows that when you have nine at the end of a number, people perceive 900 versus a thousand. At a subconscious level, that's the first impression and that it's cheaper. People will buy if is nine, nine, nine than if it's a thousand. So again, it goes back to who they are and what they're looking for, your brand. And there's a certain point where it becomes more about what you feel is right for your business.

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