The Small Business Big Marketing Podcast with Tim Reid cover image

How to price anything with The Pricing Lady Janene Liston | #603

The Small Business Big Marketing Podcast with Tim Reid

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What's Your Ideal Customer?

Should we always be aiming to charge as much as possible? That's a great question. I think it goes back again to what your pricing strategy ie, how are you going to use pricing to help you reach your business objectives? Now, if your objective is to gain so'll geto hlp, o'll gento help volume. And that's why, yes, you got to understand who your customer is. But let me say one thing about about an economy strategy. So an economy strategy is generally very difficult for small businesses to sustain.

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