This Week in Startups E1006: Farmer’s Fridge CEO & Founder Luke Saunders is creating a connected network of vending machines offering fresh & healthy meals, shares insights on creating a restaurant-like experience, solving food-supply chain issues, capitalizing on grassroots marketing & real-world virality & using sales
Dec 3, 2019
Luke Saunders, CEO and founder of Farmer's Fridge, is on a mission to revolutionize vending machines with fresh, healthy meals. He shares his journey overcoming skepticism to create a restaurant-like experience in unconventional spaces. Discover how he navigated the challenges of food distribution and his innovative strategies in menu design and grassroots marketing. Luke also discusses his venture capital journey and the personal grit required to thrive in the startup world. Get inspired by his vision for a future filled with fresh food accessibility!
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Discovering Farmer's Fridge
- Jason Calacanis discovered Farmer's Fridge at an airport, intrigued by its fresh food vending machine.
- He was impressed by the quality and convenience, leading him to invite Luke Saunders onto the podcast.
Farmer's Fridge Vision
- Luke Saunders started Farmer's Fridge in 2013 to change how people access healthy food.
- Despite initial skepticism about vending machine food, he believed in its potential for convenience, cost, and quality.
Restaurant-like Vending
- To overcome vending machine stigma, make the experience restaurant-like.
- Use fresh cues like reclaimed wood, neon signs, plants, and premium packaging.