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E1006: Farmer’s Fridge CEO & Founder Luke Saunders is creating a connected network of vending machines offering fresh & healthy meals, shares insights on creating a restaurant-like experience, solving food-supply chain issues, capitalizing on grassroots marketing & real-world virality & using sales

This Week in Startups

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Navigating Food Business Challenges in NYC

This chapter explores the humorous and practical challenges of setting up a new office and expanding a healthy vending machine business in New York City. It addresses the unique demands of urban consumers, the importance of quality and affordability in food offerings, and the impact of economic factors on eating habits. The discussion highlights the entrepreneurial spirit in food vending, the complexities of food accessibility, and the need for healthier alternatives in a competitive market.

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