E1006: Farmer’s Fridge CEO & Founder Luke Saunders is creating a connected network of vending machines offering fresh & healthy meals, shares insights on creating a restaurant-like experience, solving food-supply chain issues, capitalizing on grassroots marketing & real-world virality & using sales
This Week in Startups
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Innovating Fresh Vending: From Challenges to Success
This chapter covers the initial hurdles encountered in creating a prototype for a vending machine that serves fresh meals. It shares amusing anecdotes about user experiences and explores strategic decisions regarding pricing and marketing, including the use of loss leaders. The conversation also delves into the logistics of manufacturing and the creative ways to encourage sustainable consumer behavior through packaging.
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