The Russell Brunson Show

One Funnel Away Q&A: Real-Time Funnel Fixes You Can Use Today | #Marketing - Ep. 77

13 snips
Oct 8, 2025
Tara, an entrepreneur specializing in bliss and happiness retreats, discusses her high-ticket transformational program. She seeks advice on webinar positioning and pricing. Russell shares insights on simplifying funnels by focusing on one core product and the importance of curiosity in webinar headlines. He explains effective tech setups for webinars and the value of using upsells. Tips to transition low-cost offers into high-ticket sales build momentum. Tara learns to craft specific hooks to enhance registration and leverage organic marketing before ads.
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ADVICE

Use Two Monitors And Presenter View

  • Get two monitors for webinars so you can present on one screen and keep presenter notes/chat on the other.
  • Use Google Slides presenter view on the second monitor to see next slide and speaker notes without exposing them to attendees.
ANECDOTE

Stage Webinar That Ignited A Key Tactic

  • Early in ClickFunnels Russell did a live webinar on stage with 300 people and never once looked at the audience while presenting.
  • He learned to 'pretend' to interact with chat to keep engagement without letting comments derail momentum.
ADVICE

Avoid Live Chat Distractions

  • Don't read or answer chat questions during a scripted sales webinar; keep momentum and avoid rabbit holes.
  • Tell attendees to drop questions and address valid ones after the presentation or in future slides updates.
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