1166: The Future of Sales Ecosystems, with Barrett King
Apr 18, 2024
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Barrett King, Senior Director of Revenue at New Breed, discusses the future of sales ecosystems with AI integration, emphasizing increased scalability and efficiency in go-to-market strategies. Topics include AI in partner relationship management, personalizing interactions, evolving partner programs, and the impact of AI on partnerships by 2024.
AI is revolutionizing sales ecosystems for increased scalability and efficiency in go-to-market strategies.
AI in partnerships drives productivity improvements and amplifies individuals' voices to enhance partnership effectiveness and outreach.
Deep dives
Evolution of Partner Relationship Management and Artificial Intelligence in 2024
In the podcast, the discussion revolves around the evolution of Partner Relationship Management (PRM) and the integration of artificial intelligence (AI) in 2024. The focus is on how AI is reshaping PRM products and partnership management approaches. The conversation emphasizes the potential for AI to enhance data integration among partners, leading to accelerated growth and the creation of expansive ecosystems.
Scalability and Impact of AI in Partnerships
The podcast explores the transformative impact of AI on partnerships, emphasizing scalability and impact in the next 24 months. AI is portrayed as a catalyst for driving significant productivity improvements and enabling impactful customer interactions at scale. The discussion highlights the potential of AI in capturing and amplifying individuals' voices, skills, and brand messages to enhance partnership effectiveness and outreach.
Revolutionizing Partner Programs through AI and Deep Value
The conversation delves into the future of partner programs and the role of AI in driving deep value and scalability. It discusses the importance of active listening to customer feedback, innovation in partner programs, and making knowledge accessible and valuable to all partners. AI is portrayed as a tool for creating intimate value moments, enabling micro-engagement, and transforming partner ecosystems for enhanced customer impact.
This week, join host Alastair Woolcock and New Breed’s Senior Director of Revenue, Barrett King, in a forward-looking discussion on the integration of AI within partner relationship management. This episode explores how AI-driven tools are poised to revolutionize sales ecosystems, highlighting the potential for increased scalability and efficiency in go-to-market strategies as we approach 2024 and beyond.
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