Barrett King

Barrett King, Senior Director of Revenue and Partnerships, shares his insights on mastering sales training and go-to-market strategies. He highlights the importance of distinguishing between training and coaching for effective skill enhancement. Barrett emphasizes a proficiency framework that accelerates skill development and the need for continuous employee growth. He also discusses the transformative power of partnerships in customer success, focusing on customer-centric approaches that build genuine relationships and foster mutual benefits.

Barrett King, Senior Director of Revenue at New Breed, discusses the future of sales ecosystems with AI integration, emphasizing increased scalability and efficiency in go-to-market strategies. Topics include AI in partner relationship management, personalizing interactions, evolving partner programs, and the impact of AI on partnerships by 2024.