Sales Gravy: Jeb Blount

Go-to-Market & Partnership Strategies: Mastering Sales Training with Barrett King

24 snips
Sep 19, 2024
Barrett King, Senior Director of Revenue and Partnerships, shares his insights on mastering sales training and go-to-market strategies. He highlights the importance of distinguishing between training and coaching for effective skill enhancement. Barrett emphasizes a proficiency framework that accelerates skill development and the need for continuous employee growth. He also discusses the transformative power of partnerships in customer success, focusing on customer-centric approaches that build genuine relationships and foster mutual benefits.
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ADVICE

Use TAPA for Sales Proficiency

  • Distinguish training as knowledge transfer and coaching as skill enhancement for clarity in sales enablement.
  • Use the TAPA framework: Theory, Application, Practice, Assessment to accelerate proficiency effectively.
INSIGHT

Partnerships Deliver Exponential Value

  • Partnerships add exponential value by combining your business with another in proximity to customer needs.
  • True partnerships align both companies to improve the customer's outcomes beyond just reselling products.
ADVICE

Customer-Led Partnership Strategy

  • Start partnerships by talking to your customers to discover which other businesses add value to them.
  • Align your go-to-market strategies with partners trusted by your customers for genuine collaboration and success.
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