Unpacking the Digital Shelf

Small but Mighty Team Standing Out on the Digital Shelf, with Zack Rubin, Director of Ecommerce and Marketplace at Zephyr

Feb 13, 2023
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1
Introduction
00:00 • 5min
2
Do You Have a Digital Expert in Your Team?
05:29 • 2min
3
Cross-Functional Alignment - What's Most Important?
07:45 • 2min
4
COVID - What Kind of Business Results Are You Seeing?
09:46 • 3min
5
Creating a Brand Story for Zephyr Appliances
12:24 • 4min
6
The Quote Unquote Recipe for Success
16:47 • 2min
7
The Foundational Basics of Dropship
18:31 • 4min
8
Strategic Partnerships - What Are the Right Element of the Digital Media Plan?
23:00 • 3min
9
The Joint Business Planning Process
26:13 • 2min
10
Zephyr - What's Next for Retail Media?
27:58 • 6min