Do You Have a Digital Expert in Your Team?

Zachary: Where was Sadie in the organization prior to you bringing her over? And did she have sort of digital skills already? Were you like this sort of the choice between, do I educate about the company of the category? Do I educate about digital? How did that come about? So Sadie sat in operations. But really what it boiled down to was her go get her attitude. She was looking for the next opportunity to grow her career. Zachary: When you're operating a tight team at a mid-sized company, those individuals embody your strategy and your performance.