Small but Mighty Team Standing Out on the Digital Shelf, with Zack Rubin, Director of Ecommerce and Marketplace at Zephyr
Unpacking the Digital Shelf
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Zephyr - What's Next for Retail Media?
As we look towards year three, we know that Zephyr has to be more relevant across those customer touch points. The opportunity for us ultimately to participate in retail media can be enormous. Zach: With a limited budget and wanting to get into retail media, how are you thinking about prioritizing which retailers you should be choosing? It's not like you can make up this budget if you don't have it.
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