Small but Mighty Team Standing Out on the Digital Shelf, with Zack Rubin, Director of Ecommerce and Marketplace at Zephyr
Unpacking the Digital Shelf
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Creating a Brand Story for Zephyr Appliances
Zephyr over the last 25 years has really carved out its niche in the market from a design and air quality perspective. For us, we always say a picture's worth a thousand words, but for us online, it's really the merchandising that helps set us apart. Zach: In terms of incentivizing customers, we incentivize them to dream big, right? And oftentimes, you know, when someone's walking into a kitchen for the first time, it's not the refrigerator at the oven that they see, it's the beautiful range hood.
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