Small but Mighty Team Standing Out on the Digital Shelf, with Zack Rubin, Director of Ecommerce and Marketplace at Zephyr
Unpacking the Digital Shelf
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Cross-Functional Alignment - What's Most Important?
What's most important to us right now is relevancy for the products in our brand. So how can we become more relevant across the customer journey at all of those different touch points in their buying experience? And Zach, can I dig in on one thing you were saying about cross-functional alignment too? "I think what can be challenging sometimes is digital appears as an opportunity, but there are so many moving pieces behind the scenes"
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