This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

Is AI Content a Race to the Bottom? (363)

Feb 17, 2023

01:10:29

Creator website

Highlights

AI Chapters

Episode notes

Search Engine Optimization

02:31

Drake Owns a Whole Street in Los Angeles

01:55

I Loved the Duncan With Ben Affleck and Jennifer Lopez

01:52

Introduction

2min

The Importance of Self Care in February

2min

Drake Owns a Whole Street in Los Angeles

2min

The Super Bowl

2min

Can You Challenge Penalty Calls?

3min

The Bud Light Commercial With the Two-Ginnet Warning

2min

Is There a Favorite or a Non-Favorite?

2min

I Loved the Duncan With Ben Affleck and Jennifer Lopez

2min

I Forgot About the YouTube Ad for Sunday Ticket

2min

10.

What's New This Week?

2min

11.

LinkedIn Goes Viral

4min

12.

The New York Times Acquisition of Wirecutter

4min

13.

The Tawula Marketplace Is Bringing Time Traffic

3min

14.

The New York Times: The Social Media Industry Is Taking a Hit

3min

15.

I Think That the Ship Has Sailed

2min

16.

Social Media

4min

17.

Are There Still Opportunities for Content Marketers?

2min

18.

Content Marketing Is No Longer an Opportunity

4min

19.

Is There a Way to Create Differentiated Content?

2min

20.

Is the Internet Dead or Not?

5min

21.

Search Engine Optimization

3min

22.

How Reading Fiction Can Make You a Better Person

3min

23.

The Formatting of Blog Posts Is Getting Shorter, Right?

2min

24.

I Like Short Paragraphs, I Like Fiction With Dialogue

2min

25.

Is That One Comma and a Hundred Billion Dollars?

4min

26.

I'm Fascinated by Where People Go With It

2min

27.

I'm Fascinated by the LinkedIn Algorithm

3min

In this episode, Time and Taboola team up (is that Timeboola?) for a new eCommerce experiment. Is eCommerce the new sponsorship for publishers?

The disinformation war is over. Disinformation won.

And AI content is changing the business model for creators and the fight for search. Does this open a real opportunity for those who have audiences? Is AI content just a race to the bottom?

In rants and raves, Joe loves this new research out about reading fiction, while Robert's viral post on the comma goes, well, viral.

This week's links:

Time/Taboola Deal

The Disinformation War Is Over

Content Creators Concerned Over AI Content

Buzzfeed AI and the Death of Content

Reading Fiction Makes You a Better Person

Robert's Comma Post on LinkedIn

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.