This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Is AI Content a Race to the Bottom? (363)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

Is There a Way to Create Differentiated Content?

I don't know how to feel about some of this. Caitlin Tiffany's dead internet theory that basically says that the majority of the content on the web will be or is already synthetic automated by AI itself. I think a lot if you think of just about undifferent non differentiated, anything newsy, weather related, sports information, that's all going to be done through robots of some kind. That's how we're getting that already. So what do we do about that? You know, is really to create this differentiated content.

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