5min chapter

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Is AI Content a Race to the Bottom? (363)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

Is the Internet Dead or Not?

The next two years take advantage of it while you can build your audience. We're already seeing Google scrape much of the content for answers from external sites where you don't have to go to that external site anymore. That is encouraging publishers, media companies, and content creators to say, "I'm not going to make my content available to Google or Bing" The internet gets smarter as content that is smart rises to the top and content that is dumb rises to the bottom.

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