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Earn Your Happy
Raise Brand Awareness and Set Yourself Up to Scale Smart with Michelle Cordeiro Grant
Nov 6, 2024
In this engaging conversation, Michelle Cordeiro Grant, founder of Gorgie—an innovative wellness-focused energy drink—shares her journey from corporate life to entrepreneurship. She emphasizes the power of building genuine community connections to foster brand loyalty. Michelle offers invaluable tips on strategic growth, scaling smartly, and the importance of creating a product that resonates with audiences. She also discusses how to balance personal life with business passion, and the significance of effective mentorship for new entrepreneurs.
01:02:11
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Quick takeaways
- Building genuine connections with your community is essential for creating a brand that captures loyalty and excitement.
- Aligning brand identity with consumer values through relatable marketing is crucial for deepening engagement and fostering loyalty.
Deep dives
The Journey to Entrepreneurship
The speaker reflects on their upbringing, noting that they didn't grow up with entrepreneurial role models, coming from a family of Indian immigrants who believed in traditional career paths. Despite early misconceptions about work being an unappealing task, the speaker's desire for independence became evident when they sought jobs at a young age. A pivotal moment occurred when the speaker sought to break away from cultural expectations, discovering a passion for fashion that diverged from their initial plans of law school. By allowing themselves to experiment and stray from a prescribed path, they developed a mindset that embraces risk and creativity, leading to their eventual entrepreneurial journey.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode