Michelle Cordeiro Grant

Michelle Cordeiro Grant, an accomplished entrepreneur known for founding the intimates brand LIVELY and later GORGIE, shares her journey of creating community-driven brands. She emphasizes the importance of customer feedback in product development for GORGIE, a wellness energy drink. Michelle discusses leveraging social media for authentic engagement and the role of strategic partnerships in expanding retail presence. She also highlights unique marketing initiatives, like launching a magazine, to connect with consumers and build a strong brand identity.