In this engaging conversation, Michelle Cordeiro Grant, founder of Gorgie—an innovative wellness-focused energy drink—shares her journey from corporate life to entrepreneurship. She emphasizes the power of building genuine community connections to foster brand loyalty. Michelle offers invaluable tips on strategic growth, scaling smartly, and the importance of creating a product that resonates with audiences. She also discusses how to balance personal life with business passion, and the significance of effective mentorship for new entrepreneurs.

Michelle Cordeiro Grant, an accomplished entrepreneur known for founding the intimates brand LIVELY and later GORGIE, shares her journey of creating community-driven brands. She emphasizes the importance of customer feedback in product development for GORGIE, a wellness energy drink. Michelle discusses leveraging social media for authentic engagement and the role of strategic partnerships in expanding retail presence. She also highlights unique marketing initiatives, like launching a magazine, to connect with consumers and build a strong brand identity.