19min chapter

Earn Your Happy cover image

Raise Brand Awareness and Set Yourself Up to Scale Smart with Michelle Cordeiro Grant

Earn Your Happy

CHAPTER

Building Brands Through Community Engagement

This chapter delves into the intricacies of product pricing, emphasizing the importance of understanding margins before launching a brand. The speakers discuss innovative, budget-friendly strategies for community engagement and brand awareness, highlighting grassroots efforts and authentic connections with consumers. Additionally, they reflect on the balance between personal life and entrepreneurship, underscoring the significance of genuine relationships, mentorship, and the transformative power of passion in building a successful brand.

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