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10min chapter
Raise Brand Awareness and Set Yourself Up to Scale Smart with Michelle Cordeiro Grant
Earn Your Happy
Building Gorgie: A New Energy Drink Brand
This chapter explores the creation of Gorgie, an innovative energy drink brand that prioritizes wellness and community feedback. The discussion includes the transition to ready-to-drink formats, the importance of engaging modern consumers, and strategies for effective community building through social media. Additionally, it highlights the significance of networking, surveys, and understanding target audiences in the successful launch of a product in a competitive market.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode