UI Breakfast: UI/UX Design and Product Strategy

Episode 153: Your First 100 Customers with Asia Matos

Dec 23, 2019

Asia Matos, Founder of DemandMaven, discusses strategies for acquiring your first 100 SaaS customers. Topics include sales funnels, conversion rates, acquiring early customers, and avoiding common mistakes in startup growth.

42:26

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Episode guests

Asia Matos

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Episode notes

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Quick takeaways

Understanding customer pain points is crucial for success in acquiring the first 100 customers for startups.

Balancing tactical execution with strategic planning is essential for sustained growth in early-stage startups.

Deep dives

Understanding the Customer Pain Points

Success in getting the first 100 customers for startups hinges on deeply comprehending the pain points these customers face. The ability to identify the specific issues that one's product solves helps in crafting effective strategies for presenting the product in the market.

Intro

5min

Navigating Early Startup Growth and Customer Research

5min

Understanding Sales Funnels and Conversion Rates in SaaS Companies

11min

Acquiring the First 100 Customers for SAS Founders

15min

Avoiding Mistakes in Early Stage Growth and Customer Acquisition

3min

Exploring Alternative Advertising Channels for Small Businesses

4min

Getting your first SaaS customers is inevitably a grind; but it helps to be methodical about your process. Our guest today is the incredible Asia Matos, founder of DemandMaven. You'll learn what a typical funnel looks like for a SaaS business, how to recruit your early users, and what strategies can help you scale later.

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Show Notes

DemandMaven — Asia's company
Make Your Pirate Metrics Actionable — an article about Dave McClure's Pirate Metrics
Ahrefs — a tool that successfully implements a paid $7 trial
Episode 142: Game Thinking with Amy Jo Kim
The Beginner’s Guide to Gmail Ads — an article by Neil Patel
Follow Asia on LinkedIn
Follow Asia on Twitter: @AsiaMatos
Use promocode UIBREAKFAST to get Asia's marketing strategy call entirely free

Today's Sponsor

This episode is brought to you by Lightmatter. Lightmatter helps some of the world’s fastest growing companies design and develop their software applications. Whether you don’t yet need an in-house engineering team, or you’re busy growing the next unicorn and can’t hire fast enough, there’s an immense value in working with a group of experts like Lightmatter. Check them out at lightmatter.com/uibreakfast to learn more.

Interested in sponsoring an episode? Learn more here.

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