Episode 153: Your First 100 Customers with Asia Matos
UI Breakfast: UI/UX Design and Product Strategy
Understanding Sales Funnels and Conversion Rates in SaaS Companies
The chapter delves into the significance of sales funnels in SaaS companies, focusing on acquiring, activating, retaining, and referring customers. It highlights the crucial role of conversion rates and metrics in various stages such as website traffic, free trials, and paid subscriptions. The impact of requiring credit card information for sign-ups on conversion rates and strategies to optimize the conversion process are discussed in detail.
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