Navigating Early Startup Growth and Customer Research

Getting your first SaaS customers is inevitably a grind; but it helps to be methodical about your process. Our guest today is the incredible Asia Matos, founder of DemandMaven. You'll learn what a typical funnel looks like for a SaaS business, how to recruit your early users, and what strategies can help you scale later.

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Show Notes

• DemandMaven — Asia's company
• Make Your Pirate Metrics Actionable — an article about Dave McClure's Pirate Metrics
• Ahrefs — a tool that successfully implements a paid $7 trial
• Episode 142: Game Thinking with Amy Jo Kim
• The Beginner’s Guide to Gmail Ads — an article by Neil Patel
• Follow Asia on LinkedIn
• Follow Asia on Twitter: @AsiaMatos
• Use promocode UIBREAKFAST to get Asia's marketing strategy call entirely free

Today's Sponsor

This episode is brought to you by Lightmatter. Lightmatter helps some of the world’s fastest growing companies design and develop their software applications. Whether you don’t yet need an in-house engineering team, or you’re busy growing the next unicorn and can’t hire fast enough, there’s an immense value in working with a group of experts like Lightmatter. Check them out at lightmatter.com/uibreakfast to learn more.

Interested in sponsoring an episode? Learn more here.

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