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15min chapter
Episode 153: Your First 100 Customers with Asia Matos
UI Breakfast: UI/UX Design and Product Strategy
Acquiring the First 100 Customers for SAS Founders
This chapter delves into the process of acquiring the initial 100 customers for Software as a Service (SAS) founders, stressing the role of founder's intuition and gut feeling. It provides detailed guidance on identifying and profiling ideal customers, targeting specific segments, and tailoring messaging for better communication and engagement. The chapter highlights the importance of focusing on a primary customer segment to allocate resources effectively in the early stages of a business.
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