How to Be Awesome at Your Job
1017: How to Reclaim Your Creativity and Unlock Innovation with Duncan Wardle
Dec 9, 2024
Duncan Wardle, former Head of Innovation and Creativity at Disney, shares his insights on unlocking creativity and innovation. He humorously recounts his journey from a coffee boy to leading Disney's creative vision. The conversation tackles how to overcome creative blocks, fostering a playful culture in organizations, and the power of bold questions to drive change. Wardle also discusses the importance of real-world observation over traditional focus groups for understanding consumer behavior, offering practical tips for reclaiming creativity and passion.
36:32
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Quick takeaways
- Fostering a playful environment through techniques like 'Yes, And' encourages collaborative creativity and enhances team dynamics for innovation.
- Diverse teams bring various perspectives that stimulate fresh ideas, making it essential for organizations to embrace inclusive collaboration.
Deep dives
Unlocking Creativity with 'Yes, And'
Using the technique of 'Yes, And' fosters creativity and collaboration by encouraging team members to build on each other's ideas rather than shutting them down. This method transforms a small idea into a larger, more developed concept by promoting an environment of acceptance and expansion. By integrating this approach, teams can shift away from a critical mindset that often stifles innovation and move toward a more playful, ideation-focused atmosphere. The technique not only enhances team dynamics but also increases the potential for ideas to be accepted and executed within organizations.
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