How to Be Awesome at Your Job 1017: How to Reclaim Your Creativity and Unlock Innovation with Duncan Wardle
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Dec 9, 2024 Duncan Wardle, former Head of Innovation and Creativity at Disney, shares his insights on unlocking creativity and innovation. He humorously recounts his journey from a coffee boy to leading Disney's creative vision. The conversation tackles how to overcome creative blocks, fostering a playful culture in organizations, and the power of bold questions to drive change. Wardle also discusses the importance of real-world observation over traditional focus groups for understanding consumer behavior, offering practical tips for reclaiming creativity and passion.
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Roger Rabbit Premiere Mishap
- Duncan Wardle shares a story about a mishap at a Disney premiere.
- A tall rabbit tripped on the stairs, leading to unexpected publicity and a career in innovation.
Ideas Happen Outside Work
- People get their best ideas outside of work, like in the shower or in bed.
- This is because work often keeps our brains in a busy, less creative state.
Embrace "Yes, And"
- Use "yes, and" to build on ideas instead of shutting them down with "no, because".
- This fosters collaboration and creates a more positive brainstorming environment.
