Duncan Wardle, former Head of Innovation and Creativity at Disney, shares his insights on unlocking creativity and innovation. He humorously recounts his journey from a coffee boy to leading Disney's creative vision. The conversation tackles how to overcome creative blocks, fostering a playful culture in organizations, and the power of bold questions to drive change. Wardle also discusses the importance of real-world observation over traditional focus groups for understanding consumer behavior, offering practical tips for reclaiming creativity and passion.