Duncan Wardle

Duncan Wardle, former Head of Innovation and Creativity at Disney and author of The Imagination Emporium, dives into the world of creativity. He discusses how to reawaken childhood curiosity and the importance of play in unlocking imagination. Wardle shares insights on the 'yes, and' mindset for innovation and how to escape limiting thought patterns. Drawing from his Disney experiences, he highlights the role of a creative culture in driving groundbreaking ideas and offers practical tools for fostering creativity in both personal and professional realms.

Duncan Wardle, former Head of Innovation and Creativity at Disney, shares his insights on unlocking creativity and innovation. He humorously recounts his journey from a coffee boy to leading Disney's creative vision. The conversation tackles how to overcome creative blocks, fostering a playful culture in organizations, and the power of bold questions to drive change. Wardle also discusses the importance of real-world observation over traditional focus groups for understanding consumer behavior, offering practical tips for reclaiming creativity and passion.

Duncan Wardle, voormalig Vice President Innovation and Creativity bij Disney, deelt inzicht in de unieke Disney-methode voor creativiteit. Hij bespreekt hoe deze techniek kan bijdragen aan innovatie in verschillende industrieën. Daarnaast praat Thom Badings, onderzoeker aan de Universiteit van Oxford, over zijn nieuwe aanpak om onzekerheid in AI-algoritmes te verwerken. Ze verkennen de rol van AI, de impact op creatieve processen en hoe een speelse benadering zal helpen bij het ontwikkelen van nieuwe ideeën in techbedrijven en traditionele sectoren.

Duncan Wardle, the former Head of Innovation and Creativity at Disney, discusses his journey of transforming creativity at one of the world’s most beloved companies. He shares how fostering a culture of innovation among all employees, not just leaders, can yield groundbreaking ideas. With amusing anecdotes like the presidential turkey PR stunt, Duncan emphasizes the importance of play in idea generation and the role of intuition in understanding consumers. His new book, Imagination Emporium, offers fresh insights on unlocking creativity and fostering emotional connections in marketing.

Duncan Wardle, the former head of innovation and creativity at Disney, shares his extraordinary journey from a Scottish boarding school to leading groundbreaking projects at Disney. He discusses how childhood creativity influences adult innovation and the potential of AI to enhance artistic expression. Duncan emphasizes the importance of curiosity and playfulness in fostering original ideas. Listeners will be captivated by his unique insights on integrating technology and creativity to redefine industries and personal experiences.