

Disney Chief: How AI Will Change Creativity Forever
May 12, 2025
Duncan Wardle, former Head of Innovation and Creativity at Disney, shares how human imagination fuels innovation. He discusses the importance of creativity and playfulness in the workplace, urging organizations to create supportive spaces for collaboration. Duncan highlights the transformative role of AI in storytelling and education, advocating for a shift towards embracing technology. He also emphasizes adapting to Generation Z's values and fostering a nurturing culture that unlocks creative potential to stay competitive in today's fast-evolving landscape.
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Creativity Outlasts AI
- AI will replace tasks but not innate human creativity and imagination soon.
- Creativity is now the most employable skill, defined as the ability to have ideas, and innovation is executing them.
Use Play to Spark Creativity
- Use playfulness and energizers like laughter to open creative thinking pathways at work.
- Create space and time for people to think by reducing "busy beta" brain state blockers.
Say Yes And, Not No Because
- Replace "no because" with "yes and" in idea discussions to expand creativity.
- Use improv techniques to turn small ideas into shared big ideas that get traction.