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1017: How to Reclaim Your Creativity and Unlock Innovation with Duncan Wardle

How to Be Awesome at Your Job

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From Ideas to Insights: Rethinking Innovation

This chapter explores the transition from brainstorming innovative concepts to their implementation, emphasizing the evaluation of ideas through the 'Stargazer' tool. It critiques traditional market research methods, advocating for immersive consumer engagement to uncover authentic insights and emotional connections that inform business strategies.

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