7min chapter

How to Be Awesome at Your Job cover image

1017: How to Reclaim Your Creativity and Unlock Innovation with Duncan Wardle

How to Be Awesome at Your Job

CHAPTER

Reclaiming Creativity and Passion

This chapter explores the shortcomings of traditional focus groups in understanding consumer behavior, advocating for observation in natural environments for better insights. It emphasizes the importance of pursuing personal passions to achieve fulfillment and provides practical strategies to foster creativity and set achievable goals.

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