Attention Monthly podcast by Impact Media

Attention Monthly podcast by Impact Media with Angelina Eng

Jun 28, 2024

Host Wayne Blodwell talks to Angelina Eng, VP at IAB, about attention measurement in advertising. They cover IAB's role in setting standards, challenges in defining attention, industry collaboration, and the future of attention measurement as a currency.

30:07

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Episode guests

Angelina Eng

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Quick takeaways

Establishing guidelines for attention measurement collaboration between IAB and Media Rating Council.

Attention as a currency for campaign optimization, balancing transparency with data privacy regulations.

Deep dives

Challenges in Defining Attention

Defining attention poses challenges due to differing opinions, especially in relation to its impact on publishers. The task force created on this topic aims to address potential abuse of attention metrics.

Intro

2min

The Role of the IAB in Attention Measurement

15min

Challenges and Collaboration in Establishing Industry Standards

4min

Evolving Landscape of Attention Measurement

5min

Advice on Attention Measurement and Optimization for Buyers

3min

In this episode by Impact Media, our co-founder Wayne Blodwell is joined by guest Angelina Eng who is VP of Measurement, Addressability and Data Center.

In this episode they chat about attention measurement and optimization in advertising with a specific focus on the work the IAB Attention Taskforce are doing.

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