Attention Monthly podcast by Impact Media

Attention Monthly podcast by Impact Media with Angelina Eng

Jun 28, 2024
Guest
Angelina Eng
Host Wayne Blodwell talks to Angelina Eng, VP at IAB, about attention measurement in advertising. They cover IAB's role in setting standards, challenges in defining attention, industry collaboration, and the future of attention measurement as a currency.
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Episode notes
1
Intro
00:00 • 2min
2
The Role of the IAB in Attention Measurement
02:20 • 15min
3
Challenges and Collaboration in Establishing Industry Standards
17:24 • 4min
4
Evolving Landscape of Attention Measurement
21:49 • 5min
5
Advice on Attention Measurement and Optimization for Buyers
26:40 • 3min