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Attention Monthly podcast by Impact Media
Attention Monthly podcast by Impact Media with Angelina Eng
Jun 28, 2024
Host Wayne Blodwell talks to Angelina Eng, VP at IAB, about attention measurement in advertising. They cover IAB's role in setting standards, challenges in defining attention, industry collaboration, and the future of attention measurement as a currency.
30:07
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Quick takeaways
- Establishing guidelines for attention measurement collaboration between IAB and Media Rating Council.
- Attention as a currency for campaign optimization, balancing transparency with data privacy regulations.
Deep dives
Challenges in Defining Attention
Defining attention poses challenges due to differing opinions, especially in relation to its impact on publishers. The task force created on this topic aims to address potential abuse of attention metrics.
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