Advice on Attention Measurement and Optimization for Buyers

This chapter provides guidance to buyers on understanding and utilizing attention measurement for optimization purposes. It stresses collaboration with publishers, standardization in data processing, and using attention as a tool while prioritizing user engagement.

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Attention Monthly podcast by Impact Media with Angelina Eng

Attention Monthly podcast by Impact Media

Advice on Attention Measurement and Optimization for Buyers

In this episode by Impact Media, our co-founder Wayne Blodwell is joined by guest Angelina Eng who is VP of Measurement, Addressability and Data Center.

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