Challenges and Collaboration in Establishing Industry Standards

The chapter delves into the difficulties publishers encounter when adjusting to modern industry norms like MFA's, retention, viewability, and open stream, emphasizing the need for cooperation among entities like IAP, MRC, and TAC to set benchmarks. It outlines the structured approach to standard development, including task force formation, engagement of stakeholders from ad tech, agencies, brands, and publishers, and consensus-building through routine sessions prior to the release of guidelines for public feedback and endorsement.