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15min chapter
Attention Monthly podcast by Impact Media with Angelina Eng
Attention Monthly podcast by Impact Media
The Role of the IAB in Attention Measurement
This chapter delves into the involvement of the IAB in setting standards and frameworks for measuring attention within the advertising industry, in collaboration with various stakeholders and organizations like DoubleVerify and Oracle. It discusses the challenges and complexities in defining and measuring attention, the evolving landscape of attention measurement providers, and the importance of industry collaboration in addressing concerns and advancing measurement practices.
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