Attention Monthly podcast by Impact Media

Host Wayne Blodwell talks to Angelina Eng, VP at IAB, about attention measurement in advertising. They cover IAB's role in setting standards, challenges in defining attention, industry collaboration, and the future of attention measurement as a currency.

Guests Marc Guldimann and Zach Kubin from Adelaide discuss the transition to duration-based ad networks, using AU as a metric of attention, optimizing media spend with custom algorithms, challenges in persuading brands to embrace new solutions, the launch of Adelaide for Publishers, and the future of trustworthy attention measurement currency.

In this episode we chat about the state of digital advertising attention with Mike Follett from Lumen Research. Please subscribe to our newsletter at impactmedia.substack.com. Hosted on Acast. See acast.com/privacy for more information.