Attention Monthly podcast by Impact Media

Attention Weekly Podcast - Duration vs Quality - Adelaide

Apr 11, 2024
Guest
Zach Kubin
Guest
Marc Guldimann
Guests Marc Guldimann and Zach Kubin from Adelaide discuss the transition to duration-based ad networks, using AU as a metric of attention, optimizing media spend with custom algorithms, challenges in persuading brands to embrace new solutions, the launch of Adelaide for Publishers, and the future of trustworthy attention measurement currency.
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Episode notes
1
Introduction
00:00 • 3min
2
Evolving Towards Attention-Focused Metrics
03:27 • 19min
3
Exploring the Impact of Attention Metrics on Media Buying and Planning Strategies
22:21 • 4min
4
Navigating the Complexity of Media Buying and Brand Adoption
25:58 • 3min
5
Adelaide for Publishers Launch and Adoption
29:10 • 6min
6
Future of Trustworthy Attention Measurement Currency
35:02 • 4min